Strategic Vision:

With the Kayan brand reaching the milestone of 500 branches worldwide, the need arose for a visual language that not only expands but also guides this growth with a global vision. At Graff Agency, we launched a "comprehensive expansion" strategy to develop a flexible identity system that meticulously balances the visual heritage the audience has come to associate with the functional modernity necessary to compete in international markets.

Design Philosophy:

The update wasn't merely an aesthetic change; it was a re-engineering of visual scalability. We created a system that grants the brand exceptional expressive flexibility through a carefully considered color palette that infuses the identity with renewed energy, ensuring a strong and unified presence across diverse cultures and geographic environments.

Unified Experience:

This textual and visual coherence extends to all touchpoints with the client; From the innovative cup design details that embody our creative philosophy to the visual architecture of our branches that evokes a sense of continuity, we've created a complete sensory experience. We don't just design; we design a feeling that can be seen and felt in every Kian500 branch worldwide, ensuring the brand remains vibrant and future-proof.