Bright is a skincare brand inspired by the beauty of simplicity and the power of gentle care. Every element of the brand identity is thoughtfully crafted to reflect the core values of purity, freshness, and natural radiance.

The typography is designed with clean, minimal lines, emphasizing clarity and elegance while reinforcing a sense of trust and transparency. Soft, calm color tones were selected to evoke a feeling of serenity and balance, allowing the products to feel light, refreshing, and approachable.

Together, these visual elements embody the brand’s message and enhance recognition, creating a cohesive identity that communicates care, confidence, and effortless beauty.